Marketing That Moves Your Business Forward

I help growing organizations find clarity, build strategy, and create marketing that drives results.

Let's Build Your Marketing Roadmap

How I Can Help

Senior marketing leadership for B2B companies that need strategic direction without a full-time hire.

Marketing Strategy & Roadmap
Team Leadership & Mentorship
Executive-Level Reporting
Go-To-Market Planning

Fractional Marketing Leadership

End-to-end ownership of your marketing programs – from strategy through execution and optimization.

Global integrated campaigns
Paid media strategy
Event marketing
Email & nurture programs

Campaign & Channel Management

Strategic consulting for leadership teams navigating growth, product launches, or marketing transformation.

Messaging and positioning
Content & editorial strategy
Marketing audits
Channel strategy

Marketing Strategy & Consulting

Meet Johanna

Contact

I turn marketing ambiguity into clarity, and clarity into business results.

Because the difference between marketing that performs and marketing that gets ignored almost always comes down to whether it’s clear.

I’m a marketing strategist with 20 years of experience across consumer, nonprofit, and B2B. I’ve led global campaigns, built marketing engines that generate pipeline, and shaped brand narratives for organizations like Hands On Atlanta, ITVS, General Electric, Sage, and Mativ.

My career began in creative copywriting, where I learned what truly resonates with people and motivates them to take action. Over time, I paired that creative foundation with data fluency, marketing analytics, and operational rigor, giving me a unique ability to translate complex ideas into marketing that performs.

What I’m known for:

Leading cross-functional teams through growth, transformation, and change
Building integrated campaigns that influence multi-million dollar revenue
Bringing structure, clarity, and momentum to teams that need direction
Turning technical subject matter into compelling, human-centered storytelling

A few wins I’m proud of:

Influenced $160M+ in revenue opportunities by identifying digital demand‑generation pathways and optimizing the customer journey
Launched a global content marketing strategy that increased unique web visitors from social channels by 224%, generated 175+ MQLs, and contributed to $90M in opportunities.
Led execution of a full rebranding strategy, owning messaging architecture, brand story, and rollout across global teams.

Whether you’re launching a product, entering a new market, or rebuilding your marketing foundation, I bring the clarity, structure, and strategy to

move your business forward.

If your marketing feels messy, misaligned, or stuck — let’s talk.

Let's Talk About Your Marketing

Whether you’re looking for fractional marketing leadership, campaign strategy, or just want to explore if we’re a good fit, I’d love to hear from you.

Fill out the form below or email me directly at Johanna@johannabrown.com.